BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a resilient brand impact not only generates favourable impressions about the brand but also empowers businesses to support sustainable growth in the long term. A brand’s sustainability is its capacity to persist and evolve today without undermining its future growth potential. It is more of a str
CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to pursue sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermining its future development potential. It is more of a strategic philos
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